Author: John
THE MARKETING OF WAR
With the debate now ongoing in the United States on whether or not to attack Syria because of their accused use of chemical weapons on civilians, the marketing wizards at the White House have already gone to work. In 1991 when the U.S. invaded Kuwait with a massive air campaign followed by the ground attack, […]
The meaning of words.
I notice the word solutions a lot these days. Many companies are attaching this word to their company name to describe their services. In the past these companies would have been plumbers, electricians, printers, phone providers and even advertising agencies. The dictionary definition of solution is ” a noun (means of) solving a problem. I […]
Kate and William and the Royal Baby
It’s just been a day but already the birth of the latest heir and third in line to the Throne of Great Britain is front page news everywhere. If the Royal family thought they were under public scrutiny before, they’ll be thinking again. Instagram, Twitter, Pinterest, Facebook and others will be following every move Kate, […]
The wonder of Waterton
Last Sunday my daughter and I went to Waterton National Park in southern Alberta right above the Montana border. The mountain scenery there is spectacular. It is a World Heritage site and to me, the amazing part of the geography is how abrupt the transition is from prairies to mountains. Sometimes it feels as if […]
John Beckett’s first blog post…
Having almost finished redesigning my company website, I’m also about to start blogging. I will try to keep them focused on a core group of topics including brand marketing, advertising, creative direction and anything else to do with this ever-changing,”going faster than ever before” communications world. There will also likely be some random posts that […]