ALI KHAN HELPS CLIENTS PUT DOWN FAMILY ROOTS IN PARADISE.
Shown is a brand design for our friend Ali. Also some animated web ads | Ali Khan is a Realtor based in Sechelt and Gibson’s Landing on the Sunshine Coast of BC. Ali’s personal brand is that of a person devoted to strong family values with a special empathy for the values of environmental sustainability and stable neighbourhoods. Actively involved in supporting the local business community Ali has built a successful Realty business based on these personal values.
Ali hired us to help present his personal brand to the local real estate community. As much as it was important to present himself to potential customers it was just as important to present him in a positive light to the other Realtors. He was considered young to his team mates and competitors but he was mature and experienced beyond his years.
To portray his youthful energy and fresh ideas we designed a visual brand that was strong on his first name “Ali”. His personal name recognition was much more important than that of the brokerage, Prudential Sussex. To Prudential’s blue colour we added a fresh west coast green of the environment. Initially we created a banner for local newspaper advertising, which also fit well with his traditional Open House ads. This banner also became central to his website, outdoor advertising, post cards and animated banners on the web version of the local Coast Reporter Newspaper. The banner essentially became a logo or wordmark for his brand.
RESULTS | Ali’s business has continued to grow since launching his own personal brand. He has also extended his business to West Vancouver and other Van City locations. Last year the brokerage was purchased by Royal Lepage but Ali maintained his own personal brand identity.
MEDIA | Local newspaper, post cards, outdoor signage, website and web banners
b Clear. b Concise. b Creative.