ROGERS KEEPS YOU CONNECTED WHEREVER YOU ARE.
Shown is an undressed direct mail to 1,000,000 households in rural Canada | We’ve created numerous campaigns for Rogers national on a variety of subjects. Presented here is a direct mail targeting Rogers rural customers without any available local internet provider, promoting their portable internet system. All it takes is electricity to plug into Rogers coverage.
This direct mail went to rural households across Canada. Hard to believe but we’re talking people that were still on “dial-up”, if anything. The response targets were met and the sign-up target numbers were exceeded and a whole lot of Canadians were now connected just like the rest of us.
MEDIA | Unaddressed B2C direct mail to over 1,000,000 households across Canada
b Clear. b Concise. b Creative.