WE HELPED MICROTEL BECOME THE FASTEST GROWING HOTEL BRAND IN NORTH AMERICA. 

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MasterBUILT Hotels in Calgary is the Canadian Master Franchisor for the fastest growing hotel brand in North America – Microtel. As a member of the Wyndham Group of Hotels they have a mandate to expand and develop the Brand throughout Canada. Right now they are focusing their efforts in western Canada with particular attention to northern properties servicing the energy sector. Many of their hotels are utilized as long-term stay facilities for Oil and Gas work crews. | Pictured is a Corporate Brochure/Presentation Folder and selected press ads for individual hotel properties and sponsored events.

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MasterBUILT is a division of the Superior Lodging Group and sister company to MasterBUILT Homes. From the latter they are utilizing architectural design influences from their new home brands such as Jayman Homes. Our job has been to create and maintain a consistent brand identity throughout all their marketing materials. We also work with some of the properties directly to service particular local marketing needs.

MEDIA | Print (magazine and newspaper), outdoor, signage, print collateral, internal corporate graphics and HTML mailings. Shown above is a presentation brochure package (special thanks to freelance designer Val Guey for his good work on this one) for potential investors, various print ads (corporate and local) and a property location map.

b Clear. b Concise. b Creative.