Sunshine Village | Rogers
IF YOU’RE NOT LIVING ON THE EDGE YOU’RE TAKING UP TOO MUCH SPACE. (Saw that line on a boarders t-shirt a while ago)
Rogers asked us to create an outdoor board for them in cojunction with Sunshine Village Ski Resort on Highway #1 west of Calgary. The purpose of the board was to promote the new Rogers Terrain Park for snowboarders.
They supplied us with all kinds of great aerial photos of snowboarders in all stages of twists and turns and jumps in the air. An alternative concept was “Take Flight today” but “Daily Departures” just seemed a natural fit.
b Clear. b Concise. b Creative.